Single channel b2b purchasing is dead! Here are 3 tips that will help you master omni-channel b2b ecommerce solution!
Let’s face it – the future of b2b ecommerce is omni-channel. Adopting an omni-channel approach is highly beneficial to your business. As a matter of fact, more than 60% of business owners revealed the main secret of their omni-channel strategy was a boost in sales revenue. The b2b businesses who took an omni-channel approach to ecommerce solution generated a yearly revenue growth 2.1 times greater than the businesses who did not.
For a b2b business to be competitive and accomplish the goals, it is important to have an omni-channel strategy. Implementing a successful omni-channel b2b ecommerce solution is not easy. But, don’t worry as we have 3 tips for you that will help you build a strong foundation for your omni-channel strategy:
- Put your potential customers at the forefront – We all know that b2b buying is a complicated process. You are familiar with dealing with the varying demands of b2b customers and these customers have various demands. They want to have flexible purchase options and they want to be able to buy items 24/7. These customers want to have an easy access to information on your items and services through a web channel. In order to be successful in b2b ecommerce, you need to deliver an incredible shopping experience that will overcome your visitors’ expectations. You will need to understand how your customers shop at various touch points, what is their purchase journey, what is important to them, and etc.
- Empower your sales staff – The b2b ecommerce solution helps the sales team by eliminating or reducing the manual tasks. With a b2b ecommerce solution, the sales staff has more time and energy to focus on high-value sales activities.
- Have a single source of truth – It has been confirmed that having a single source of truth brings transparency and consistency throughout the organization. A single source of truth is the one source of data that everyone in your corporate environment agrees upon. When you centralize your data, your company is more likely to have up-to-date and accurate information.
Implementing an omni-channel b2b ecommerce solution is an important step for any b2b business. Error-ridden sales, time-consuming processes, and etc. will be transformed into convenient and simplified sales processes and positive shopping experiences.